Mediocrity

Subaru makes fun of plain cars. And heres the part I really love, they don't wrap it up with buy this Subaru because it's not plain, you have to opt in to see that message.

http://www.subaru.com/content/static/fightmediocrity/vid3.html

Gatorade Jumps Into Convo

http://zeitgeistandstuff.wordpress.com/2010/09/16/gatorades-refreshing-approach-to-social-media/

3 Ways Brands Can Capitalize on Social Gaming

http://www.digidaydaily.com/stories/three-ways-brands-can-capitalize-on-social-gaming-fever/

Brand Connections

The landscape is dotted with new ways to connect brands to consumers. Here JC Pennys lets the consumers do the talking for them.

http://www.youtube.com/watch?v=aQPNMWTFRdg

Share for Advertising God's Sake

Through the sharing of ideas and theories we can all learn to be a greater force within the digital space. And every time somebody advances the game it makes it easier for the rest of us. Because the one thing that makes an apprehensive client comfortable with taking a first step is being second into the water.

Foot Race

Me to clients after a digital idea I presented to them a year ago made headlines in the trades: This whole digital/social media thing is like an arms race. When I bring you an idea and you love it, you can't drag your feet.

NEW ERA

This is going to be heaven for creatives. It’s not enough to dwell on one, two or three attributes of a product or service. Now every idea needs to be a big idea. All of our clients aren’t there yet. But they’re coming. And the later they are to the party. The harder they’ll have to come to catch up. This is going to be a wild ride.